Terms of service
Article 1 (Purpose)
These Terms of Service (“Terms”) set forth the rights, obligations, responsibilities, and other necessary matters between AmeliGlobal Co., Ltd. (the “Company”), which operates the AI-based beauty commerce platform AmeliHeva (the “Service”), and users (including both members and non-members; collectively, the “Users”) with respect to the internet-based services provided through the Service.
Article 2 (Definitions)
① The terms used in these Terms are defined as follows.
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“Service”: A collective term for AI-based beauty services provided by the Company, including provision of beauty information, product recommendations, consultations for skin concerns, and related ancillary services, as well as the sale of goods or services (“Goods, etc.”) through a virtual store (“Mall”) set up using computers or other information and communications equipment.
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“User”: Any person who agrees to these Terms and uses the Service, including both members and non-members.
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“Member”: A User who has entered into a service use agreement with the Company and has been issued an account.
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“Non-member”: A User who uses the Service without registering as a Member.
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“User Input Information”: Content that a User uploads or inputs while using the Service (including questions, text, documents, images, audio, and video files).
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“AI Output Information”: All content generated by the Service’s artificial intelligence (AI) systems based on User Input Information or other data (including search results, information, materials, textual answers, recommendations, analysis results, etc.).
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“Conversation Content”: A collective term for the User’s “User Input Information” and the “AI Output Information” generated by the Service in response.
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“Posts”: Any content posted by a User within the Service, including letters, numbers, audio, images, videos, reviews, and various files and links.
② Terms not defined in this Article shall be governed by general commercial practices, applicable laws, and the Service guides (FAQ, help pages, etc.).
Article 3 (Posting, Explanation, and Amendment of the Terms)
① The Company shall post these Terms, the Company’s trade name and representative’s name, business address, phone number, email address, business registration number, mail-order business report number, and the privacy officer’s information on the Service’s initial (front) screen so that Users can easily review them.
② Prior to a User’s consent to these Terms, the Company shall provide a separate screen or pop-up for the User to review important matters stipulated herein—such as withdrawal of offer, delivery responsibility, and refund conditions—so the User can confirm and understand them.
③ The Company may amend these Terms to the extent that the amendments do not violate applicable laws.
④ If the Company amends these Terms, it shall specify the effective date and reasons for the amendment and post them together with the current Terms from 7 days prior to the effective date (30 days prior for changes unfavorable to Users or material changes). In addition to posting, Members shall be clearly notified by electronic means such as email, in-service messages, or consent screens at login, and Non-members shall be notified through an in-Service notice.
⑤ If, when giving notice under the preceding paragraph, the Company clearly informs Users that failure to express dissent within the designated period shall be deemed consent, and the User does not explicitly express dissent, the User shall be deemed to have agreed to the amended Terms.
⑥ If a User does not agree to the application of the amended Terms, a Member may terminate the service use agreement, and a Non-member must cease using the Service.
⑦ In the event of any conflict between translations of these Terms, the Korean version shall prevail. However, any mandatory rules under the User’s place of residence shall take precedence.
Article 4 (Provision and Changes of the Service)
① The Company performs the following tasks:
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Providing information on Goods, etc., and concluding purchase agreements
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Delivering Goods, etc., for which purchase agreements have been concluded
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Providing information search, content, personalization, and recommendation services using AI technology
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Recommending personalized cosmetics and skincare routines
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Providing analyses and advice regarding skin condition (excluding medical diagnosis)
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Any other tasks determined by the Company
② In the event of stockouts of Goods, etc., or changes in technical specifications, the Company may change the content of Goods or services to be provided under future contracts. In such cases, the Company shall immediately post the changed content and date of provision where the current content is posted.
③ If the content of services that the Company has contracted to provide to a User is changed due to stockouts of Goods, etc., or changes in technical specifications, the Company shall immediately notify the User at an address through which the User can be contacted.
④ In such cases, the Company shall compensate the User for damages incurred. However, this shall not apply if the Company proves the absence of intent or negligence.
Article 5 (Service Suspension)
① The Company may temporarily suspend the provision of the Service if there is a need for maintenance, replacement, or breakdown of computers or other information and communications equipment, communication outages, or for other operationally significant reasons.
② The Company shall be liable for damages incurred by Users or third parties due to temporary suspension of the Service for the reasons in Paragraph 1; provided, however, this shall not apply if the Company proves the absence of intent or negligence.
③ If the Service becomes unavailable due to a change of business category, discontinuation of business, or merger with another company, the Company shall notify Users pursuant to Article 8 and compensate consumers in accordance with the conditions originally presented by the Company.
④ In principle, the Company will provide at least 7 days’ prior notice of planned changes or suspensions of the Service. If a paid service is suspended or reduced, the Company will provide a pro-rata refund for any unused period or a substitute service of equivalent value (subject to applicable laws or separate agreements).
Article 6 (Membership Registration)
① A User applies for membership by filling out the registration form prescribed by the Company and expressing consent to these Terms.
② By agreeing to these Terms, the User represents that they are of legal age under the laws of their place of residence. If the User is a minor, the User represents that they have obtained consent from their legal guardian, and the Company may verify such consent if necessary.
③ The Company shall register the applicant as a Member unless any of the following applies:
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The applicant previously lost membership under Article 7(3)
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The registration contains false information, omissions, or errors
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The Company determines that membership registration would cause a significant technical impediment
④ The membership agreement is deemed formed when the Company’s acceptance reaches the Member.
⑤ Non-members may use the Service without separate registration. When a Non-member starts using the Service, they are deemed to have agreed to these Terms and the Privacy Policy.
Article 7 (Withdrawal and Disqualification of Membership)
① A Member may request withdrawal at any time, and the Company shall process such withdrawal immediately. However, upon withdrawal, all member benefits such as points and coupons will lapse.
② If a Member falls under any of the following, the Company may restrict or suspend the Member’s qualification:
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Registering false information at the time of application
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Failing to pay the price of Goods, etc., by the due date when using the Service
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Disrupting another person’s use of the Service or stealing information, thereby threatening e-commerce order
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Engaging in acts prohibited by laws or these Terms or contrary to public order and morals
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Damaging the reputation of the Company or the Service by spreading baseless false information
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Habitually requesting excessive compensation to a socially unacceptable degree, thereby disrupting normal operations
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Interfering with operations through abusive language, threats, or sexual harassment of employees
③ If the same act is repeated two or more times after the restriction or suspension of membership under the preceding paragraph, or if the cause is not corrected within 30 days, the Company may disqualify the Member.
④ If the Company disqualifies a Member, it shall delete the Member’s registration. In such a case, the Company shall notify the Member and grant at least 30 days to present an explanation prior to deletion.
Article 8 (Notices to Members)
① Notices to Members may be given to the email address designated by the Member in advance.
② For notices to an unspecified number of Members, the Company may substitute individual notice by posting on the Service bulletin board for at least one week. However, matters that significantly affect a Member’s own transactions shall be notified individually.
Article 9 (Purchase Applications and Consent to Provide Personal Information)
① Users apply for purchases through the following or similar methods. In doing so, the Company shall make the following information easily understandable:
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Searching and selecting Goods, etc.
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Entering recipient information
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Confirming the Terms, any services with limited withdrawal of offer, shipping fees, installation fees, and other cost burdens
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Indicating agreement to the Terms and confirmation as in item 3
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Applying for purchase and confirming the application
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Selecting the payment method
② Where provision of a User’s personal information to a third party is required, the Company shall inform the User of the recipient, purpose, items to be provided, and retention/use period, and obtain consent.
③ Where personal information processing is outsourced to a third party, the Company shall inform the User of the trustee and the details of the outsourced work and obtain consent (statutory exceptions may be fulfilled through notice in the Privacy Policy).
Article 10 (Formation of Contract)
① The Company may refuse to accept a purchase application in the following cases (and, in the case of minors, shall inform them that the contract may be canceled if legal guardian consent is not obtained):
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If the application contains false information, omissions, or errors
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If a minor attempts to purchase Goods or services prohibited by law
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If acceptance is deemed to cause a significant technical impediment
② A contract is deemed formed when the Company’s acceptance in the form of an acknowledgment of receipt under Article 12(1) reaches the User.
③ The Company’s acceptance shall include information on confirmation of the User’s purchase application, availability for sale, and correction or cancellation of the purchase application.
④ The Company may restrict or cancel orders not reasonably viewed as normal consumer transactions, such as bulk purchases for resale or repeated orders using the same payment method, address, or account.
Article 11 (Payment Methods)
Users may pay by available electronic methods (e.g., bank transfer, card payment, wire deposit without bankbook, electronic money, payment on delivery, points, gift certificates), and the Company shall not charge any additional fees on the price of Goods, etc., due to the User’s choice of payment method.
Article 12 (Acknowledgment of Receipt; Changes and Cancellations of Purchase Applications)
① When the Company receives a User’s purchase application, it shall send an acknowledgment of receipt.
② Upon receiving the acknowledgment of receipt, the User may request immediate change or cancellation of the application for any discrepancy in intent. The Company shall promptly process such request if made before shipment; provided, however, if payment has already been made, Article 15 shall apply.
Article 13 (Supply of Goods, etc.)
① Unless otherwise agreed with the User regarding the timing of supply, the Company shall take necessary actions (e.g., made-to-order, packing) to ship Goods, etc., within 7 days from the date of the User’s offer. If the Company has already received all or part of the price, such actions shall be taken within 7 business days from receipt. The Company shall take appropriate measures so the User can check the supply procedures and progress.
② The Company shall specify the delivery methods, the party bearing delivery costs by method, and delivery periods by method. If the Company exceeds the agreed delivery period, it shall compensate the User for damages thereby incurred; provided, however, this shall not apply if the Company proves the absence of intent or negligence.
③ For international shipping, import taxes, customs duties, and brokerage fees may be borne by the recipient, and delays or returns in customs shall follow the Customer Center guidelines.
④ Prices are based on the displayed currency; the actual amount charged may vary depending on exchange rates and fees applied by the payment provider. Value-added tax, import taxes, and customs duties outside Korea may be borne by the recipient.
⑤ Some products may be offered online only or in limited quantities.
⑥ Colors, textures, etc., may vary depending on the User’s monitor or mobile environment; such differences are not considered defects.
⑦ The Company may change or discontinue products without prior notice.
Article 14 (Refunds)
If the Company cannot deliver or provide Goods, etc., due to reasons such as stockouts, it shall notify the User without delay and, if the price has been received in advance, refund the amount or take necessary refund measures within 7 business days from the date of receipt.
Article 15 (Withdrawal of Offer, etc.)
This Article applies to consumer transactions within Korea. For consumers outside Korea, the consumer protection laws of the place of residence shall prevail, and the Company complies with local laws. Country-specific standards will be provided via the Customer Center/FAQ.
① A User who has entered into a contract for the Service or purchase of Goods, etc., may withdraw the offer within 7 days from the date of receiving the written terms of the contract pursuant to Article 13(2) of the Act on Consumer Protection in Electronic Commerce, etc. (or from the date the Goods are supplied, if the supply occurs after receipt of such writing). If the Act provides otherwise regarding withdrawal of offer, such provisions shall apply.
② If the User has received Goods, etc., returns or exchanges are not allowed in any of the following cases:
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If Goods, etc., are lost or damaged due to reasons attributable to the User
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If the value of Goods, etc., has significantly decreased due to use or partial consumption by the User
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If the value of Goods, etc., has significantly decreased over time to the extent that resale is difficult
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If the packaging of Goods, etc., that can be reproduced with the same performance is damaged
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If, for products used directly on the skin, the package seal is broken or there are clear signs of use/content depletion
③ Notwithstanding items (2) through (4) of the preceding paragraph, if the Company did not clearly indicate in an easily visible place that withdrawal is restricted, or did not provide samples, the User’s right of withdrawal shall not be restricted.
④ Notwithstanding Paragraphs 1 and 2, if the content of Goods, etc., is different from what was indicated or advertised, or is performed contrary to the contract, the User may withdraw the offer within 3 months from the date of supply, or within 30 days from the date the User became aware or could have become aware of such fact.
⑤ Detailed return/refund policies by country can be found in the Customer Center or FAQ within the Service and may vary by local law.
Article 16 (Effects of Withdrawal of Offer, etc.)
① When the Company has received a return of Goods, etc., it shall refund the price within 7 business days from the date of receipt. If the refund is delayed, the Company shall pay delay interest calculated by multiplying the delay period by the rate prescribed in Article 21-2 of the Enforcement Decree of the Act on Consumer Protection in Electronic Commerce, etc.
② Where the price was paid by credit card or electronic money, the Company shall promptly request the relevant payment provider to suspend or cancel the billing of the price of Goods, etc.
③ The cost of returning Goods, etc., upon withdrawal shall be borne by the User. The Company shall not claim penalties or damages due to withdrawal; provided, however, if withdrawal is due to discrepancies from indications/advertisements or performance contrary to the contract, the return cost shall be borne by the Company.
④ If the User bore the initial shipping cost upon receipt of Goods, the Company shall clearly indicate who bears the cost upon withdrawal so that it is easily understandable.
Article 17 (Intellectual Property and Content-Related Rights)
① All rights (including ownership and intellectual property rights) to the Service and to information, data, and content provided through the Service (including AI Output Information) belong to the Company. Users obtain only a limited license as expressly set forth in these Terms.
② Users retain rights in their “User Input Information.” Users grant the Company a non-exclusive, non-transferable, royalty-free, worldwide license to the extent necessary for the provision, operation, security, and quality improvement of the Service.
③ The Company does not warrant non-infringement, accuracy, or originality of “AI Output Information” generated through the Service’s AI features. The Company grants Users a worldwide, non-exclusive, non-transferable, royalty-free right to use such AI Output Information for personal and non-commercial purposes. If third-party rights are confirmed to be infringed or reasonably suspected to be infringed, the Company may request the User to cease use.
Article 18 (Cautions and Limitations for Use of AI Services)
① Notice of AI Use: Users acknowledge and agree that the Service utilizes AI and includes AI Output Information.
② Inaccuracy and Inappropriateness: Due to the nature of AI technology, AI Output Information may contain inaccurate or inappropriate information. Users must make their own final review and judgment regarding the accuracy, etc., of the AI Output Information.
③ No Substitute for Professional Advice: The information provided by the Service is for reference only and does not constitute a substitute for professional advice, including medical diagnosis/treatment or legal counsel. Users should consult a physician or other professional for skin diseases or health problems.
④ Responsibility for Reliance on AI-Generated Information: Users acknowledge and agree that they bear final responsibility for decisions made based on AI Output Information (e.g., purchasing certain cosmetics). The Company is not responsible for any User decisions or actions arising from the use of AI Output Information.
Article 19 (Storage and Use of Conversation Content)
① The Company may store and use Users’ Conversation Content to provide a smooth service experience and improve the Service.
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Members: Conversation Content is stored for as long as membership is maintained to enable access to prior conversation history.
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Non-members: Conversation Content is stored to maintain session continuity and, in principle, is permanently destroyed in an unrecoverable manner after a certain period following session termination.
② The Company may use Conversation Content for service stabilization, troubleshooting, quality improvement, abuse prevention, and statistical analysis.
③ The Company may anonymize Conversation Content so that individuals cannot be identified and use it for AI research and service improvement.
④ The Company encrypts Conversation Content during transmission and storage and grants access rights only to the minimum number of personnel required for business purposes.
Article 20 (User Obligations)
Users shall not engage in the following acts:
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Registering false information when applying or changing information
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Stealing another person’s information
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Arbitrarily altering information posted on the Service
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Infringing the copyrights or other intellectual property rights of the Company or third parties
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Damaging the reputation of the Company or third parties or interfering with business
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Disclosing or posting obscene or violent messages or other information contrary to public order and morals
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Technically infringing activities such as reverse-engineering the Service’s AI models and algorithms
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Generating illegal or harmful content (e.g., child sexual abuse, hate, or incitement to violence) using the Service
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Making discriminatory statements or actions based on protected characteristics (gender, sexual orientation, religion, race, nationality, age, disability, etc.)
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Entering sensitive personal information of oneself or others (e.g., resident registration numbers, health information)
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Unauthorized access, collection, or monitoring using automated means (crawlers, scrapers, bots, etc.)
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Bypassing API limits or security controls, or conducting unauthorized tests for benchmarking the Service’s performance or accuracy
Article 21 (Protection of Personal Information)
① When collecting Users’ personal information, the Company collects the minimum information necessary to provide the Service.
② The Company shall not use collected personal information for purposes other than those specified and, where a new purpose arises or provision to a third party is necessary, shall notify the User of the purpose at the time of use/provision and obtain consent.
③ Other matters concerning personal information protection shall be governed by the Company’s Privacy Policy.
Article 22 (Provision of Information and Advertising)
① Advertising messages shall be sent only with prior, medium-specific consent (email, SMS, app push, etc.), and Users may opt out at any time. The Company complies with the laws of the User’s place of residence.
② In the event of a dispute between a User and an advertiser, the parties shall resolve it directly, and the Company shall not be liable unless there is willful misconduct or gross negligence on its part.
Article 23 (Obligations of the Company)
① The Company shall not engage in acts prohibited by law or these Terms or acts contrary to public order and morals, and shall use best efforts to provide Goods and services continuously and stably as set forth herein.
② The Company shall maintain a security system to protect Users’ personal information (including credit information) so that Users can use the internet Service safely.
③ The Company shall be liable for damages if Users suffer losses due to unfair labeling or advertising of Goods or services in violation of labeling/advertising laws.
④ The Company shall not send unsolicited commercial emails for profit.
⑤ The Company does not guarantee the accuracy, completeness, or timeliness of information posted on the site, and the materials of the Service are provided for general reference only.
Article 24 (Member ID and Password Management)
① The Member is responsible for managing their ID and password.
② Members shall not allow any third party to use their ID and password.
③ If a Member recognizes that their ID or password has been stolen or is being used by a third party, the Member shall immediately notify the Company and follow the Company’s guidance.
Article 25 (Limitation of Liability and Disclaimers)
① The Company shall not be liable for failure to provide the Service due to force majeure (such as natural disasters).
② The Company shall not be liable for disruptions in service use attributable to the User.
③ Absent willful misconduct or gross negligence, the Company does not warrant the completeness, accuracy, or fitness for a particular purpose of AI Output Information provided through the Service and is not liable for damages arising therefrom. Users must make their own final review and judgment as to the truthfulness and accuracy of information provided through the Service.
④ To the extent permitted by applicable law, the Company’s aggregate liability related to a User’s use of the Service shall not exceed the greater of (i) the total amount the User paid to the Company in the preceding 12 months, or (ii) USD 100; provided, however, this limitation shall not apply to damages caused by the Company’s willful misconduct or gross negligence, damages to life or body, or statutory liabilities under mandatory consumer protection laws.
⑤ As some countries or states do not allow disclaimers or limitations of liability for incidental or consequential damages, the above limitations may not apply to certain Users.
Article 26 (Reviews)
① Users may post reviews for products purchased through the Service, and copyrights in such reviews belong to the respective authors.
② If a dispute arises between a User and a third party due to a posted review (including copyright infringement), all related responsibilities lie with the User who posted the review.
③ If the Company determines that a review falls under any of the following, it may delete or restrict access to the review without prior notice and may suspend or terminate the User’s use of the Service:
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Infringement of others’ rights, reputation, credit, or other legitimate interests
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Violation of public order or morals
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Content related to criminal activity
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Inclusion of false or exaggerated advertising
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Posting or linking to illegal, obscene, or harmful content for minors, or promoting related goods
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Inclusion of malware or data that may cause malfunctions of information and communications devices
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Where required by law or by a duly authorized government agency
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Acts deemed to impede the smooth operation of services provided by the Company
④ The Company may use reviews (including text and photos) free of charge for exposure within the Service and for promotional purposes through official channels and may abbreviate or edit them as necessary. Upon the User’s request for deletion or concealment, new use shall cease; media already executed may not be retrievable or modifiable.
⑤ If a User voluntarily submits ideas, suggestions, feedback, plans, or materials other than reviews, the Company may use, modify, distribute, or translate them freely without obligations of confidentiality or compensation.
Article 27 (Points Program)
① The Company may grant points to Members who purchase certain Goods, etc., or use certain payment methods, in accordance with the following operating policies:
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After purchase and delivery, Users may receive the agreed points for purchases through the points confirmation process within the Service.
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During the points confirmation process, the Service may request Users to complete delivery-related questionnaires.
② The Service grants points at a specified percentage of the price of Goods, etc., for which point accrual was indicated.
③ Depending on operating policies, additional points for increased orders of specific Goods, etc., may not be available, and the time when points become usable and whether points may be used in part may differ by item.
④ Points may be used like cash for purchases within the Service but cannot be exchanged for cash. Items for which point use is not allowed, as pre-notified, are excluded from purchase.
⑤ If cancellation or return occurs due to the User’s fault after purchasing a product and the accrued points have been used, the used portion shall be deducted from the User’s accumulated points. If there is no remaining points balance, the User shall pay the amount corresponding to the used portion separately.
⑥ If separate notices specify conditions for point use and expiry, such period shall be the usage period. If not otherwise specified, points are valid for 12 months from the grant date, and unused points may automatically expire at the end of the period, for which the Company is not responsible.
⑦ When expiring points arise, the Company may send a notice to the Member pursuant to Article 8. However, if the Member provided incorrect contact information and fails to receive the notice, the Member bears responsibility.
Article 28 (Discount Coupons and Codes)
① Discount coupons and codes may be categorized by issuance target, channel, and usage eligibility. Details such as type, discount amount/rate, how to use, validity period, and other restrictions shall be displayed on the coupon/code or the Service screen. The types, details, and issuance of coupons/codes may vary according to Company policy.
② Coupons/codes cannot be redeemed for cash and shall expire upon the expiration of the validity period indicated on them or upon termination of the service agreement.
③ Upon Member withdrawal, any unused coupons/codes issued by the Company shall immediately expire and will not be restored even if the Member re-registers.
④ If a Member cancels a purchase or requests a return/refund after using a coupon or code, the following apply:
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Cancellation before shipment: coupon/code is reinstated (reusable within remaining validity period)
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Post-delivery return due to change of mind: after completion of the return process, coupon/code is reinstated (reusable within remaining validity period)
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Post-delivery return due to seller’s fault: coupon/code reissued under the same conditions (validity extended by the period from initial use to completion of return)
Article 29 (Ownership of Copyrights and Restrictions on Use)
① Copyrights and other intellectual property rights in works created by the Company belong to the Company.
② Users shall not, without prior approval from the Company, use for commercial purposes or allow third parties to use information obtained by using the Service that is owned by the Company, by means such as reproduction, transmission, publication, distribution, or broadcasting.
③ Where the Company uses copyrights belonging to Users under an agreement, it shall notify the relevant User.
Article 30 (Third-Party Services and Links)
① The Company does not operate or manage third-party websites, tools, or services linked with the Service, and does not warrant their accuracy, safety, or legality.
② If a User uses a third-party service, the terms and policies of the relevant provider apply, and the Company bears no responsibility therefor.
Article 31 (User Indemnity and Hold Harmless)
If a third party makes a claim or initiates a dispute against the Company due to the User’s breach of these Terms or unlawful acts, the User shall defend, indemnify, and hold the Company harmless and compensate for reasonable damages and costs (including attorneys’ fees) incurred thereby.
Article 32 (Termination and Suspension of Service)
① If the Company reasonably suspects that a User has violated these Terms or applicable laws, the Company may, without prior notice, restrict the User’s use of the Service or terminate the User’s account.
② Provisions which by their nature should survive termination (e.g., intellectual property, disclaimers, damages, governing law and jurisdiction) shall remain in full force and effect after termination.
Article 33 (Errors, Omissions, and Corrections)
If there are errors, inaccuracies, or omissions in product descriptions, prices, promotions, or shipping information posted on the site or Service, the Company may correct them or cancel the relevant order.
Article 34 (Dispute Resolution)
① The Company shall establish and operate a compensation handling body to reflect legitimate opinions or complaints raised by Users and to compensate for damages.
② With respect to e-commerce disputes between the Company and Users, Users’ requests for relief may be subject to mediation by dispute mediation agencies commissioned by the Korea Fair Trade Commission or the heads of cities/provinces.
Article 35 (Jurisdiction and Governing Law)
① Laws of the Republic of Korea shall govern lawsuits related to disputes between the Company and Users.
② The court having jurisdiction under the Civil Procedure Act shall have jurisdiction over disputes related to these Terms.
③ For consumer transactions, if mandatory provisions regarding jurisdiction or consumer protection under the User’s place of residence apply, such provisions shall take precedence.
Addendum
These Terms shall take effect on September 16, 2025.